Our mission is to inspire people to reclaim their fitness through goal-based challenges
We do this by giving everyday people simple, accessible ways to focus their efforts without relying on overpriced, infrequent race-day events or fitness fads. It’s fitness that fits real life, clear goals, real challenge, and progress you can actually feel.
Fitness Doesn’t Need to Be Complicated
Fitness has become overcomplicated and inaccessible. You’ve got race-day events so expensive you’d think they came with a mortgage adviser, and self-help nonsense that pretends you can breathe or journal your way out of a bad situation. You can’t. Real change comes from taking action, and the most reliable way to do that is by giving yourself a clear goal and a challenge to chase.
challenges are the ultimate motivator
Humans are built to chase an aim, not rely on willpower alone. By having a new challenge each month, you get regular hits of achievement that keep dopamine, momentum, and enjoyment high. No waiting for overpriced race-day events. No long gaps. Just consistent goals that keep you moving, progressing, and feeling good — all year round.
Terry Rosoman
After hitting rock bottom, Terry turned his life around through the power of physical challenges—going from overweight and unmotivated to a record-breaking challenge athlete, award-winning fundraiser, and founder of Rokman. He’s since raised tens of thousands for charity, delivered talks that inspire action, and built a business helping others reclaim their strength, resilience, and purpose.
