At Rokman, we are on a mission to inspire a deep inner resilience within as many individuals as possible, enabling them to overcome the most intimidating challenges possible in fitness and life.
It is our belief that mental toughness is the bedrock to an individual’s ability to reach their full potential. By cultivating a deep inner resilience we achieve a higher state of performance and wellbeing, improving our overall quality of life.
In suffering, we find our true selves and discover our true strength. By embracing the discomfort of physical pursuit we fortify our minds, achieving a greater inner-peace, sense of fulfilment and happiness.
Whether you’re a seasoned pro or have never set foot off the couch, we believe that everyone has the potential to take on and accomplish challenges of epic proportions.
Become part of a growing movement and community of individuals of all abilities, united by a desire to push their physical limits, toughen their minds and overcome the most intimidating challenges possible.
Our online network provides an excellent system of support and inspiration to help you seize the day and smash your goals.
Rokman was founded in 2018 by Terry Rosoman, an endurance challenge enthusiast from Penarth, Wales. He wanted to create a fitness brand that increased people's mental resilience through physical fitness to help them overcome the most intimidating challenges in running, fitness and life.
In 2018, Terry noticed an increasing number of people were suffering from varying degrees of mental health problems. Having overhauled his own health in 2013, he understood the power that physical challenges have on mental strength and wellbeing. He believed that if he could use challenges to go from the worst shape of his life to the best shape of his life, physically and mentally, then anyone could.
Unlike many corporate fitness brands out there who are obsessed with visual aesthetics, quick fixes and fluffy words of wisdom, Terry knew that the journey was neither easy or pretty. To toughen ourselves mentally, we must whole-heartedly embrace the discomfort of physical pursuit.
So, in 2018, Terry created Rokman. A mental toughness fitness brand whose aim was to inspire people to push their limits and toughen their minds through running and fitness challenges to improve their health, wellbeing and overall quality of life. Urging individuals to welcome the pain and embrace the suffering, Rokman delivers a real and raw message that cuts through the noise of disingenuous fitness industry.
"I don't profess to be the best athlete in the world or even the most resilient. What qualifies me the most to talk about mental toughness is the first-hand health and wellbeing benefits I've received from pushing my physical limits through endurance challenges."