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At Rokman, we are on a mission to inspire a deep inner resilience within as many individuals as possible, enabling them to overcome the most intimidating challenges possible in fitness and life.
It is our belief that mental toughness is the bedrock to an individual’s ability to reach their full potential. By cultivating a deep inner resilience we achieve a higher state of performance and wellbeing, improving our overall quality of life.
We subscribe to the ancient Greco-Roman philosophy of Stoicism, of showing complete equanimity in the face of adversity. Based largely around self-discipline and the acceptance of suffering, Stoicism cultivates iron will in anyone who adheres to its teachings.
In times of peace and plenty, we lack the satisfaction and fulfilment of real life risk-taking. If you are never truly challenged in a meaningful way how can you ever be engaged enough to call yourself alive?
Physical challenges are journeys of self-discovery. It is in suffering where we find our true selves. By setting the most intimidating goal possible and working to achieve that goal, we not only improve our physical fitness and fortify our minds but we also find deep inner peace and satisfaction.
Our approach to fitness and physical challenges revolves around running and tactical fitness.
We believe that running is the most accessible sport in the world and tactical fitness build strong, functional athletes, ready to tackle anything life may throw at them.
Tactical fitness is often utilised by the world's militaries to train their soliders. It is not about working out to get good at working out, it is about creating programs that carry over into real life movements like lifts, carries, crawls, runs, rucks, swims, and mobility, even analytical and creative thinking.
Whether you’re a seasoned pro or have never set foot off the couch, we believe that everyone has the potential to take on and accomplish challenges of epic proportions.
Rokman was founded in 2018 by Terry Rosoman, an endurance challenge enthusiast from Penarth, Wales. He wanted to create a fitness brand that inspired individuals to take action, work hard and overcome the most intimidating challenges possible, not only in sport or fitness but also in life.
In 2018, Terry noticed an increasing number of people were suffering from varying degrees of mental health problems. Having overhauled his own health in 2013, he understood the power that physical fitness has on mental wellbeing. He believed that if he could go from the worst shape of his life to the best shape of his life, then anyone could. However, convincing them proved especially difficult as people often lacked the self-belief and confidence to get started.
Terry created Rokman, the mental strength and physical performance brand, aimed at getting individual’s fired up to push their bodies and toughen their minds, thus improving their health, performance and wellbeing. Combining stoic philosophy with science-backed strategies, Rokman delivers elite-level knowledge in a clear, inspiring, straightforward manner.
"I don't profess to be the best athlete in the world or an expert in health and fitness. What qualifies me the most to talk about mindset and endurance is my experience in gruelling physical challenges and my passion for self-improvement."