About Rokman

Our Mission

Our mission is to inspire action and resilience within individuals so that they are able to live healthier lives with mental fortitude.

Our Beliefs

  • Resilience and growth is found in embracing the uncomfortable

    It is in suffering where we discover our true strength. It has been shown that taking on activities that stretch you physically is one of the best ways to improve your mental resilience, which in turn, has a significant factor in enabling you to deal with the stresses and pressures of everyday life. 
  • Pushing your limits is the  antidote to the idleness of civilised life

    Humans are natural risk-takers. In times of peace and plenty, we lack the satisfaction and fulfilment of real life risk-taking. Without meaningful trials of strength and courage we stagnate, weaken and never truly flourish in life. To reach our greatest potential we must run the gauntlet and face adversity head on. If you are never truly challenged in a meaningful way how can you ever be engaged enough to call yourself alive?

  • Greatness is not restricted to the elite

    Whether you’re a seasoned pro or have never set foot off the couch, we believe that everyone has the potential to take on and accomplish challenges of epic proportions.

why rokman exists

  • Only 13% of the population regularly exercise or play sport and over 50% do nothing at all. 

  • Nearly half (43.4%) of adults believe that have had a diagnosable mental health condition at some point in their life.

Rokman was created to help combat the mental health problem that exists in today's modern society. Our aim is to inspire action in adults to not just exercise to but push themselves to the edges of their limits. We believe by undertaking activities that push our limits we achieve greater psychological activation, increasing our mental resilience to stress and pressure, thus improving our health, wellbeing and overall quality of life.

In a health and fitness industry obsessed with visual aesthetics, quick fixes and fluff words of wisdom, Rokman's real and raw approach cuts through the narcissistic-noise, offering a message of genuine substance and value: "Welcome the pain. Embrace the suffering."

Our Story

From personal experience to International movement

Terry Rosoman, Founder

"I don’t profess to be the best athlete in the world or even the most resilient, but because of that, I feel my personal story is relatable to most people.

In 2014, at the age of 29, I found myself in the worst shape of my life. After too many years of going-out, drinking and eating too much junk food I was left massively unfit, obese and unhappy. If I carried on down this road I could see where this path was taking me, and it wasn't pretty. 

I was lacking real focus and direction in my life and needed a goal so intimidating it would shock me into action. So, that year I signed up to a white collar boxing fight. 

After 12-weeks of brutally intense training, I had shred almost 3-stone! However, the biggest achievement to come from the challenge was how I had turned my life around. I was much healthier and happier within myself and I credit that to the focus, purpose and toughening the challenge gave me.

In recent years, I noticed an increasing number of people around me suffering from varying degrees of mental health issues, anxiety and stress. After overhauling my own health, I understood the power pursuing a physical goal has on improving health and wellbeing first-hand and thought that was a message worth sharing.

With many of the major fitness brands operating on a superficial capacity, more concerned about looking good and peddling self-indulgent words of wisdom, I felt there was a need for a real and raw brand that cut straight to the core of wellbeing and offered a message of real substance and value. 

And so, in 2018, Rokman was born. A straight-talking fitness brand focussed on inspiring people to take on the most intimidating challenges possible in order to strengthen their mental resilience and improve their capacity to deal with the stresses and pressures of everyday life, ultimately improving their overall quality of life."


Fundraising for greater causes

£7,233 currently raised

Rokman supports two fantastic charities through charity fundraising challenges and donations made from Challenge Pack purchases.

  • Royal British Legion

  • Mind