At Rokman, we are on a mission to inspire a deep inner resilience within as many individuals as possible, enabling them to overcome the most intimidating challenges possible in fitness and life.
Rokman was founded in 2018 by Terry Rosoman, an endurance challenge enthusiast from Penarth, Wales. He wanted to create a fitness brand that increased people's mental resilience through physical fitness to help them overcome the most intimidating challenges in running, fitness and life.
In 2018, Terry noticed an increasing number of people were suffering from varying degrees of mental health problems. Having overhauled his own health in 2013, he understood the power that physical challenges have on mental strength and wellbeing. He believed that if he could use challenges to go from the worst shape of his life to the best shape of his life, physically and mentally, then anyone could.
Unlike many corporate fitness brands out there who are obsessed with visual aesthetics, quick fixes and fluffy words of wisdom, Terry knew that the journey was neither easy or pretty. To toughen ourselves mentally, we must whole-heartedly embrace the discomfort of physical pursuit.
So, in 2018, Terry created Rokman. A mental toughness fitness brand whose aim was to inspire people to push their limits and toughen their minds through running and fitness challenges to improve their health, wellbeing and overall quality of life. Urging individuals to welcome the pain and embrace the suffering, Rokman delivers a real and raw message that cuts through the noise of disingenuous fitness industry.