Despite looking like I had it all together—degree in graphic communication, full-time design job, freelance work on the side—I was quietly spiralling. Binge drinking was my default coping mechanism. I didn’t drink every day, but when I did, I couldn’t stop. Eventually, drugs joined the party, and my health, motivation, and sense of purpose collapsed. I was overweight, mentally shot, and drifting through life with no direction—stuck in a cycle of pub nights and regret. It took hitting rock bottom to realise no one was coming to save me.

What did save me were challenges. One day, I signed up for a white-collar boxing fight. Twelve weeks later, I was 3 stone lighter, in the best shape of my life, and standing in the ring facing down a new version of myself. That fight flipped a switch. I went on to earn my master’s, land a better job, and meet the woman who’d become my wife. All because I finally gave myself something worth fighting for.

Since then, challenges have become my compass. I’ve broken a world record by running the world’s largest GPS cock and balls for men’s health awareness, raised tens of thousands for charity, and was honoured with Movember’s 2025 Fundraising Award. I’ve shared my story on stages at the Cardiff Run Show, Movember HQ, and Love Trails Festival, inspiring others to stop sleepwalking through life and take ownership of their story.

In 2018, I founded Rokman—an online challenge platform built to help people who feel stuck, overwhelmed, or lacking motivation find their edge again. We create monthly running and fitness challenges you can take on anywhere, anytime, designed to fit around real life—not replace it.

Because when you commit to the challenge, the challenge changes you.